What the heck is going on lately? Most internet websites I go to now Marc-Andre Fleury Golden Knights Jersey , all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.
Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them James Neal Golden Knights Jersey , I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales!
As a matter of fact, one of my biggest money makers is a consulting service...
> ...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic...
LOOK AT HOW UGLY IT IS!!!
BUT, it has content! It has great copy, it's got my face Authentic Tomas Tatar Jersey , my voice and a great service - the ACTUAL key ingredients to making a website that , the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right?
You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda , again Authentic Alex Tuch Jersey , look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence.
Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less:
1. More graphics take longer to load.
Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload!
2. More graphics distract your visitors from your message.
Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember Authentic Nate Schmidt Jersey , it's your COPY that sells - so if the visitor isn't reading the copy - heshe is NOT going to buy. Period.
3. Some visitors may not like the colors, you may be sending the wrong message to different cultures.
Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible.
------------------------------------------------------ So, remember, PRETTY does NOT always equal more sales! ------------------------------------------------------
Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise Authentic Jonathan Marchessault Jersey , and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more!
Until next time,
Anik Singal
This article is written by Anik Singal, founder of . Anik Singal has developed his own affiliate system that helped him earn well over $10 Authentic Brad Hunt Jersey ,000 in just 60 days. Now, he's looking for a few students to train one step at a time. Free News Articles Home Business Free News Articles NonProfit and Charities Product Launches Sports and Activities Pioneer of Golf Shot Tracking and Measurement commits $250,000 of golf shot measurement technology to provide a new golf sport for the blind Pioneer of Golf Shot Tracking and Measurement commits $250,000 of golf shot measurement technology to provide a new golf sport for the blind TAMPA, Fla. -- Florida resident George Nauck has established Golf For Blind, Inc. Authentic William Karlsson Jersey , a Florida Not For Profit Corporation. Funds raised will be used to place golf shot measurement and scoring systems on ranges where blind and disabled veterans may learn to play golf through measured and scored target shoots.
A 1960 graduate of Texas A&M College where he earned his degree in Chemical Engineering, Nauck worked in the oil and gas industry where he authored a technical paper with ground-breaking methods for optimizing recovery from gas wells. The paper was delivered at numerous conventions of the SPE before Nauck moved to the synthetic rubber industry where he managed a technical department and earned the president's award for innovation. Moving to the plastics division, he managed plastics manufacturing plants in Massachusetts and Alabama.
After retiring from chemical plant management, Nauck used NASA's Office of Technology Transfer and leading Space and Defense technologists surrounding Marshall Space Flight Center in Huntsville, Alabama to design and demonstrate golf shot tracking and measurement systems for ranges.
His U.S. patent No. 5,413 Authentic David Perron Jersey ,345 in 1995 formed the basis for golf shot tracer technology that is now widely implemented for telecasts of Professional Golf tournaments and Major League Baseball. The displays of colored ribbons with shot trajectory and information and the path and location of pitches over the plate use technology pioneered by Nauck.
At the request of golf ball manufacturers, Nauck, dba Encore Golf of Decatur, Alabama, set out to develop the first instrument capable of measuring the continuous spin and velocity of shots anywhere on trajectory. The high powered 10.525 gigahertz radar based instrument was named the Spin Detective and was used to provide long-sought information for all the major golf ball manufacturers. It was the basis for a technical paper presented at the 1998 World Scientific Congress of Golf at St. Andrews, Scotland.